Hmm, so Cherrysauce is getting 1 million hits to its (adult) mobile portal a month, eh, with 12-15% going onto charged services.

Well, that 12-15% conversation rate *is* encouraging, but 1m hits per month? That's not really very much, in the grand scheme of things - only 3 times as much traffic as this weblog gets! And as Russell points out, hits are a rubbish way of measuring traffic anyway.