A VC: Jealousy: "Fat chance guys.  The consumer is already paying for the Internet connection.  They aren't going to stand for another monthly payment to the service provider because the service provider has to pay the Telco too.  Double dipping doesn't work as a business model generally speaking and certainly not in a commodity business where there are less barriers to entry every day."

Who says the customer has to pay? Why can't a service provider, making money out of the customers they service, pay for this and roll it into their costs?