MWI day: The Integrated Operator's Perspective on Mobile Web, Keith Waters of France Telecom
The Integrated Operator's Perspective on Mobile Web, Keith Waters of France Telecom
FT does mobile, web and internet, and recognises the value of cross-platform delivery.
One web is an ultimate goal, not a solved problem
Profileration of devices: author once, publish many
Increased mobility: right content in the right place at the right time
Mobile web of tomorrow != desktop PC of today
Two examples of consistent user experiences:
- web mini-applications (e.g. desktop widgets)
- consistent user experience from desktop to mobile
- apple widgets can be used on mobile
- browser based application to display LBS info and signal strength