Secret Lewis, Secret Launch
One of the things that sits on my Huge Ever-Growing Backlog Of Things To Do is write about some of the products we've launched in recent months. So, starting with the oldest first... Secret Lewis, which launched in March.
Last year we were approached by nDreams, a developer and publisher of games, to help them with the mobile element of an ARG they were putting together for Reebok. It turns out that Lewis Hamilton is not only a Formula 1 racing driver - he also moonlights rescuing works of art that have been stolen... and he needs help. The ARG runs from March until October this year, and is split into five episodes, with a mobile game for each. You can pick up the first episode ("Shanghai Mansion") here on Getjar. The games themselves are built for a wide range of feature-phone handsets, and we've produced 8 language versions. This is an international game built for an international audience that's wider than just iPhone and Android owners; much as we love the power and flexibility of modern mobiles, we love reaching the other 97% of the world too.
A nice little behind-the-scenes detail of Secret Lewis is the workflow between us and nDreams. There's a web-based Unity version of each episode, and we take a data file exported from this, run it through a rather nifty parser, and use this to generate new game files which the MIDlet consumes: so the mobile and web games are naturally kept in sync.
We'll be launching more episodes of Secret Lewis in the coming months...
Update: how remiss of me, I've realised that I failed to give a shout to the team at FP who put Secret Lewis together - mea culpa. That'll be The Fighting Mongooses, AKA Thom Hopper, Adrian Bigland, Chris Glaister, Tariq Tamuji, and Ali Driver...