The mobile industry must change its retail model: ""There are more publishers and developers coming to market, but the pool of users is not growing. If people were more worried about the 90 per cent of consumers that haven’t played a mobile game before, then everyone would reap the benefits.""

Cough casual gaming cough.

Cough cheap pay-per-play models cough.

Cough long-term relationships with customers cough.

Cough Puzzler Mobile cough.