The mobile industry must change its retail model: ""There are more publishers and developers coming to market, but the pool of users is not growing. If people were more worried about the 90 per cent of consumers that haven’t played a mobile game before, then everyone would reap the benefits.""

Cough casual gaming cough.

Cough cheap pay-per-play models cough.

Cough long-term relationships with customers cough.

Cough Puzzler Mobile cough.

Personality Traits of the Best Software Developers: "Someone who fixes a problem but doesn't take the time to find out what caused it is doomed to never become an expert in their field. Experience is not years on the job, it's learning to recognize a problem before they occur, which can only be done by knowing what causes it in the first place."

Nutracheck on I-mode: "In the UK, i-mode and Nutracheck have got together to offer a full-on diet programme. You set your weight loss aims, and then enter what you eat on your i-mode phone. You can even enter the barcode number of certain items, such as coffee shop products and alcoholic drinks."

Maintaining Nature’s Balance: "A business is in fact a small-scale ecosystem. In order to survive it must maintain a fine balance between the number of customers, features, and projects at any given time and the availability of resources."

Life Cycle of a Silver Bullet: "Attention! Throw out those other improvement methods - we have just discovered the best ever. With our method, your quality will go up and costs and cycle time will go down."