Real Life imitates Nathan Barley: "an LG mobile phone with a miniature turntable for adding scratching effects to your MP3s"

The Decline of Brands: "...these days, the only sure way to keep a brand strong is to keep wheeling out products, which will in turn cast the halo. (The iPod has made a lot more people interested in Apple than Apple made people interested in the iPod.) If a company must constantly deliver new value to its loyal customers just to keep them, those customers aren't loyal at all. Which means, save for a few perennials like Coke, brands have little or no value independent of what a company actually does. "

Postmortem: Digital Chocolate's Tower Bloxx: "We have a couple of points to share with developers out there who are trying to make games that break the mold. First, don’t start without having a proof of concept stage; write a few throw-away prototypes to test the core game mechanics, and if you have time, prototype the graphical UI as well to save some extra work.

Second, either add some slack to the schedule or consider using change-friendly project management methods such as Scrum, because in these types of games there are always a lot of new things to be discovered and worked out."

Interesting summary of a mobile gaming project post-mortem.

How to reduce use of your mobile application: "Mobile applications, and especially mobile games, are frequently used in short bursts. These bursts could be due to short attention span, short task, incoming call or message, the train arriving, or any number of other things. Thus the user will frequently exit the application, either intentionally or unintentionally.

Once the user exits the application, if you don’t want her to use the application again, do some of the following"

Hammer & tickle: "The first jokes about the Russian revolution surfaced immediately after October 1917. In one, an old woman visits Moscow zoo and sees a camel for the first time. "Look what the Bolsheviks have done to that horse!" she exclaims. "