The Top Ten Lies of Engineers.

We'll put that one into the box marked "good weekends", I think.

Via Cori: "And hundreds of thousands of little wood-and-rubber Things with nickel bells whirring, may be seen ordering around people–who pay them for it–in any city of our modern world.

Now and then one comes on a man who keeps a telephone, who is a gentleman with it, and who keeps it in its place, but not often."

mTLD clarifies .mobi doubts: "However, the whole .mobi concept was attacked by Anil Malhotra, vp for marketing and alliances with Bango. He pointed out that there are now more browsers loaded onto mobile phones than there are browsers on PCs. So why was it necessary to pick out the mobile sector as 'different' from the rest of the Net?"

I don't follow this at all. Mobile is different from the rest of the net primarily because of the context of use and the fragmentation of devices used to access it.

Musings of a mobile marketer: "57% of 18 to 34 year olds have interacted with a company via a short code "

I'm sitting on the train tapping this out and can't see the original study which Helen quotes, so I'm a bit sceptical about any claim that anyone "embraces mobile advertising".

But this stat, if true, means 34.2m people in the UK have interacted with a shortcode. I don't know how this compares to other mechanisms for response - post, telephone calls, web site visits - or how well these other mechanisms can be tracked. Does anyone have figures for them? I'd like to see at what point mobile has, or will, become *the* primary means for ad response.

Insert my standard rant about the ad industry shying away from this stuff because it actively fears accountability here...

Update: Jack@FP has pointed out that my maths is completely off here... it's 57% of 18-34 year olds, not 57% of the UK population as a whole. Duh. Thanks Jack!