The Sun on Mobile
January 13, 2005 | CommentsInteresting that UK tabloid newspaper The Sun are launching a mobile portal, but it's not one of the rash of Java portals we've seen recently - but rather a WAP effort: "Sun Mobile gives us a direct, interactive relationship with our customers on mobile."
IMHO this makes the most sense. Co-branded versions can be produced for operators, allowing the Sun to get distribution, traffic, and revenue through them (and remember, there's a closer correlation between traffic and revenue with mobile than there ever was with the web). And at the same time they can promote an own-brand version too, with little incremental cost. Oh, and they're not paying a supplier to reimplement a WAP browser for them in the process.
Names as expression
January 13, 2005 | CommentsJoseph Laszlo points to a poll on Wi-fi hotspot SSIDs: "When you think about it, an SSID is a means of self expression, though a limited, and kind of a weird one. You may as well be creative about it."
As here, so with handles for instant messaging (which are a tool for self-expression as well as for identification) and bluetooth device names... I've been using MobiLuck recently to track devices that I get near... leave it for a day or so and then check the list of Bluetooth IDs it's accumulated...
Mobile health scares
January 13, 2005 | CommentsMobile health risks: "The real dilemma is deciding whether mobile phones constitute a real threat like cigarettes or an imaginary threat as per the radiation threat to pregnant women from VDU screens in the 80s."
Very important, particularly given the high usage of mobile amongst children (though whether they're actually high users of voice - which is presumably the most risky activity - is a different matter, I've not seen the figures).
One of the scenarios outlined in Wireless Foresight (one of the 4 or so books I'm currently ploughing through) is exactly this: a health scare sets the mobile industry back by 5 years or so, leaving the public reticent to use mobile and forcing telecomms businesses to re-engineer much of their infrastructure in order to reassure their customers.
Co-operative games
January 13, 2005 | Comments"Cooperative games emphasize participation, challenge, and fun rather than defeating someone. Cooperative games emphasize play rather than competition. Cooperative games are not new. Some of the classic games we participated in as children areclassic because of the play emphasis. There may be competition involved, but the outcome of the competition is not losing and sitting out the rest of the game. Instead, it may involve switching teams so that everyone ends up on the winning team." - a guide to co-operative games for social change
Co-operative board games here. Gamespots top 10 co-op games here. And a piece on the Educational Value of Cooperative Games
Apple and tipping points
January 13, 2005 | CommentsThis graphic "...illustrates extreme patience and foresight from Apple to bring users to the platform by innovating increasingly towards the mass market over time without sacrificing the middle or high-end markets. "