J2ME is interfaces

August 23, 2004 | Comments

Russell talks here about Java as a tool for presentation on mobile.

Spot on! One of the things I've found us talking to clients about recently is that the main opportunity for Java on mobile devices is currently in providing better interfaces to information than those that can be realised in a WAP browser. The obvious exception to this massive generalisation is games - but aren't games interface-driven by their very nature, anyway?

Given that the only real point where J2ME can reliably interface with the real world across many devices is through HTTP requests (as opposed to integrating with the on-phone address book, etc.) then this is where we see the action right now.

Some projects we've been working on recently have been doing exactly this: doing serious interface and interaction design to come up with a better way of presenting a given type, or set, or information - and then implementing these interfaces.

(Apologies for being vague about specifics, I'm not sure I can post about it here just yet)

Fashion exists, even amongst VCs

August 23, 2004 | Comments

Exhibitionists and voyeurs: human communication patterns and their impact on locative media

August 23, 2004 | Comments

Do mobile users want TV?

August 23, 2004 | Comments

TheFeature asks whether anyone wants mobile TV. Whilst I'm as horrified by the prospect (particularly after reading Bowling Alone) as anyone, I've seen research that suggests they say they do...

Whether this translates to actual take-up of a service is a different matter - even if it should be launched at the right price-point and executed well. Why? Firstly, there's a precedent for people being poor predictors of how they'll use new technology. For two mobile-specific examples of this, look at the unexpected rise of SMS and the research DoCoMo did before launching I-mode. The former is well documented, the latter showed that the public expected to focus usage on news and financial services, whereas entertainment-based content has shown itself to be more popular.

But perhaps we're missing the point here... maybe what's attractive about TV on mobile phones is that the idea brings together two things which are loved and understood by consumers. And whilst the marrying of these may not deliver a service that obvious relates to either parent (what works for mobile TV may be different to what works on conventional TV; pricing for delivery via mobile may lead to different patterns of usage), it's a concept that, when they're asked, consumers say they can, or think they can, understand.

(For an idea on how it might work, imagine a service that distributed video clips to handsets "in the background" - putting otherwise-unused 3G bandwidth to work in delivering low-priority content over minutes hours, not seconds. So that, for example, at 5:30pm when your office bod leaves work, he has a daily news bulletin which is personalised to his needs, maybe ad-supported or maybe not, has made minimal impact on network usage for revenue-generating events like calls that are key for operator revenues, and is charged on a subscription basis rather than usage.)

Digital TV: set-top boxes vs wi-fi

August 23, 2004 | Comments

Wow. A week away on holiday has opened up the floodgates, and the bleedin' obvious is flowing from my brain even quicker than normal.

On the way to Aikido this evening I popped into the office to pick up a PocketPC which arrived in my absence - we're working on a project at the moment which involves these beasts. I'm ashamed to say that prior to now we've done (almost) nothing on them. PDAs are just so niche compared to phones, we've done a fair few projects with them over the years but mobile phone services are our bread and butter

Anyhow, it's a rather nice Dell Axim (admittedly one of the cheapest they do - about 160 pounds I think) with integrated wi-fi and bluetooth. Getting it working with the airport at home was a snap, and whilst it's very early days (watch for a report here in time) the software doesn't seem too awful. Which made me think...

Look at interactive TV services today. I have NTL: their iTV offering is rubbish (well, IMHO anyway). It takes ages to start up and get using it, stops you (and everyone in the room) watching TV properly whilst you're using it (small windows don't cut it), is limited to a small menu of content... I mean, I'm in the industry and we have clients on that service, and I've hardly touched it.

Why is this? It seems like a big set of proprietary kit: OK, behind the scenes I believe that NTL use webby technologies and the Liberate browser embedded into the box, but it's sooo slow. Instead of bundling a browser, complex remote control etc. into those set-top boxes, just give them the basic DTB stuff (i.e. your channels and a simple EPG), embed a Wi-Fi hub, and bundle with a cheapo wi-fi PDA. Suddenly you have an iTV offering which:

  • solves the lean-forward/lean-back dilemma (if you think it exists) by letting you watch TV on the big-screen whilst at the same time browsing content;
  • lets you implement your iTV portal using really cheap'n'easy internet technologies, whilst letting your customers (perhaps those paying slightly more?) access the broader internet, if that's what they want;
  • scales, letting your customers plug in other devices to the STB and potentially have >1 user of your iTV service at once - social interaction with TV content anyone? - whilst providing in-home internet connectivity to the whole house;
  • uses kit you were probably going to put in there sooner or later anyway (i.e. wi-fi) which can be reused by lots of components (see above), and takes out the iTV-specific expensive stuff (microbrowsers) - fewer more standardised components means less of a maintenance/support headache;
  • lets people interact with iTV in a much more friendly fashion - have you ever tried entering text onto an iTV service? Ow.
  • lets them do it even when they're not in front of the TV - imagine recipe services which you can actually use in the kitchen; gardening content you can carry out into the garden;
  • gives you a realistic chance of (re?)selling your customers more kit over time - more devices, larger-screen devices, and so on;
  • positions the STB as the home digital hub thingy that Microsoft and Sony keep yapping on about, and starts you towards really interesting stuff: iTunes-integrated hi-fi kit?

Any knowledgeable DTV folks want to comment?