Comparing inbound MMS traffic to ad response rates
August 23, 2004 | CommentsFrom "MMS Takes off?", at The Mobile Technology Weblog:
"Compared to a response rate for an advertising campaign, 0.25% is certainly poor (from what I know about average rates)... but this isn't really the same thing, is it?
IMHO two better comparisons might be:
How many people go onto the Channel 4 chat-room after watching a given programme?
How many people write into programmes to get information packs by post?
I don't know what the rates for these are, but they seem like a better comparisons: they're calls to action, undertaken at the expense of the viewer, and involve stepping out of the medium currently being accessed (TV) and using another (internet, the written word)..."
Bluetooth flying robots?
August 23, 2004 | CommentsAdvance Wars 2
August 23, 2004 | CommentsIf you are developing mobile gaming content and haven't played this on the Gameboy Advance yet: SHAME ON YOU.
Get it, it's fantastic. And crying out to be networked.